Topside Roofing

Cutting Costs & Boosting Click-Through Rates

Topside aimed to improve its ad performance and reduce costs while expanding reach. Joyco Digital restructured their campaign to maximize efficiency and engagement.

Strategy Highlights:

• Enhanced ad targeting and crafted custom ad creatives to capture relevant audiences

• Achieved a 5% click-through rate at a cost of $2 per click, significantly lower than their previous $40 cost per click with only a 3% click-through rate

Results: Doubled users month-over-month with a 5% click-through rate and significant cost reduction.