Case Study

Doc Swinson’s

Doc Swinson’s Whiskey is a local brand that had ambitions of becoming a nationally recognized name in the whiskey industry. But despite having a high-quality product, Doc Swinson’s Whiskey struggled with building a national presence and connecting with a wider audience beyond their local market.

Joyco Digital partnered with Doc Swinson’s to drive growth through strategic content marketing and distribution. We developed and implemented a comprehensive digital strategy that focused on:

  • Leveraging social media to increase brand awareness

  • Targeting whiskey enthusiasts across 30 states

  • Boosting engagement through compelling content and audience interaction

Results: We grew Doc’s social media following grew by 6500%.

We expanded their audience to reach 1.5 million whiskey drinkers per quarter in target markets.

“Joyco has been an immense benefit for growing our company and brands. They have helped us expand our territory beyond Washington state and into new markets throughout the west and southwest.”

Steve Main, Head of Sales & Marketing, Distillers Way

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