Insoles.com

Transforming Digital Ad Spend into High-Value Revenue

Insoles.com, an e-commerce company specializing in insoles and foot care products, sought to improve their digital marketing ROI. Their existing campaigns were underperforming in terms of conversions and cost efficiency, requiring a more focused approach to maximize their ad spend.

Strategy Highlights:

• Optimized Ad Spend: We tailored paid search strategies to focus on high-intent keywords, enhancing the quality of traffic and reducing unnecessary spending.

• Revenue-Driven Targeting: Shifted the focus to channels that directly impacted monthly revenue, with paid search becoming their highest revenue source despite not being the biggest traffic driver.

• Conversion-Optimized Campaigns: Regular performance monitoring and strategic adjustments to continuously refine targeting, maximizing conversion rates and overall cost-efficiency.

Results: Achieved a 14% increase in conversion rate and a 303% improvement in ROAS, turning paid search into the highest revenue-generating channel for Insoles.com.