Coconut Kenny’s

Scaling Hiring and Customer Engagement with Digital Transformation

Coconut Kenny’s, a local pizza restaurant, needed to modernize its operations and streamline hiring across multiple locations. With the goal of building brand visibility, driving foot traffic, and improving hiring processes, they turned to Joyco Digital for a comprehensive digital solution.

Strategy Highlights:

• Digital-First Hiring Campaign: Ran a two-year hiring campaign on Meta channels, generating 1,260 applications across seven locations at an average cost of $3.80 per applicant.

• Efficiency Through Digital Applications: Transitioned from paper to digital applications, using Typeform to save time and increase ease for applicants, averaging 53 applications per month.

• Localized Ad Targeting: Geo-targeted campaigns for specific locations, optimizing ad spend to attract local talent based on each store’s needs.

Results: Coconut Kenny’s achieved record efficiency in hiring, with 53 monthly applications on average, under $200/month ad spend, and significantly improved brand visibility through ongoing content marketing.