Lummi Island Wild

Lummi Island Wild is a fishery renowned for its sustainable fishing practices and ethical sourcing, selling their products through local co-ops, markets, and an online store. After a period of reduced online sales, Lummi Island Wild needed a boost in revenue and brand visibility to meet their monthly sales goals.

To reinvigorate sales, Joyco Digital spearheaded a marketing campaign around a fresh seafood sale:

• Organized a live fish sale event, complete with grilling stations and local vendors

• Produced live videos and coordinated with partners like the local co-op and Sustainable Connections to spread the word

• Launched a strategic editorial calendar and email blasts targeting Lummi Island Wild’s audience

Results: Sold over 4,000 lbs of fish in 6 hours, generating $40,000 in revenue.

Expanded brand recognition, with many first-time buyers becoming loyal customers.