Case Study

Nomad Fit Lab

Bringing a Competitive Edge to Market

Nomad sought to launch their brand and go head-to-head with major competitors in the fitness diagnostics market. Joyco Digital led their branding, market entry, and B2B relationship-building, positioning Nomad for substantial visibility and engagement.

Strategy Highlights:

Developed brand identity, including logo design, naming, and market research
Created and published content and deployed targeted ad campaigns
Established B2B relationships with gyms and local fitness communities
Drove 5.5k unique visitors and 12k page views in the first month
Supported B2C brand awareness with targeted B2B strategies, growing partnerships from 3 gyms to 4 counties

Results: Achieved a strong initial market presence, with high impression share that rivaled top competitors, and drove substantial site traffic and partnerships along the I-5 corridor.

I came to Joyco with basically an idea and a need for EVERYTHING else.

The team Dan, Dave, and Rae all had their own roles and all brought different skill sets to the table. When confronted with some IT hurdles of my own I brought these to Joyco as well and they went out of their wheelhouse to find someone who could deliver what I needed. From idea to up and running I can't say enough about these folks and wouldn't be where I'm at without this team!! Joyco is soo much more than a digital marketing company they are a business solutions and consulting firm. Thanks Guys.

Shawn Fay, Founder

More Results in Action