Coconut Kenny’s

Scaling Hiring with Digital Applications

Coconut Kenny’s needed to streamline hiring across seven locations, reaching more candidates with an efficient, cost-effective system. Transitioning from paper to digital applications, they aimed to attract both management and regular staff while controlling ad spend.

Strategy Highlights:

• Ran Meta channel ads, generating 1,260 applications over two years at an average cost of $3.80 per applicant

• Developed a Typeform-based digital application process to save time and improve user experience

• Targeted specific areas for localized hiring across all seven locations

• Ran ads alongside a robust content marketing program for increased brand awareness

Results: Averaged 53 applications per month with an ad spend of under $200 per month, saving time and reaching quality applicants effectively.