Wise Investments #1: Information and Analytics

A properly run and managed website incorporates the latest analytics tools, and best practices for Search Engine Optimization (SEO), and should be a hub of information flowing into and out of your company.

Joyco is certified by the Google Partners program for Analytics. What this means is that (with a properly installed and set up analytics account) we can tell you where people are coming from, what they are doing, and how best to optimize your site to achieve specific business objectives.

We work with clients who get a few hundred website visitors per month to those who get millions. Regardless of the amount of traffic you are getting, knowing what happened with each individual visit to your site is invaluable. Using that data to make strategic choices and investments? Incredibly cost-effective.

So, if you’re not actively analyzing your traffic and utilizing that information to make smart choices, you are in essence wasting the money you spent on your site. You are throwing money away.

Use resources, but hire an expert

There are many resources out there to help you learn about analytics. A few great examples are Google Analytics Academy, Lynda.com, and the Google Analytics YouTube Channel. What you will find is that Google Analytics is incredibly complicated and always changing. It’s worth understanding, however, even if you decide that you’d like to hire an expert.

As Google Certified Analysts, we’re constantly training and implementing best practices on hundreds of sites across a myriad of industries. Take a quick look at the resources above, understand how important this information can be, and give us a call. We’d be happy to help you use analytics to optimize your customer experience on your website!

Ready to get some help leveling up your marketing game? That’s what we live and breathe!

(This article was originally written for Big Fresh. It has been updated and expanded upon for today!)