Wise Investments #4: Effective Public Outreach
Why Effective Public Outreach Is Key to Your Business's Success
Did you know that one of the driving forces behind Google’s astronomical stock price and valuation is its advertising platform, Google Ads? In 2015, Google made an incredible $75 billion in revenue through advertising alone. Similarly, Facebook’s valuation rose over 40% in the same year as it demonstrated its ability to monetize and grow its user base. Investors understand the power of digital marketing, and it’s clear that it’s rapidly overtaking traditional forms of advertising.
So, what makes digital marketing so effective, and how can your business benefit from it? Let’s dive into why public outreach through digital channels is a wise investment.
Why Digital Marketing Is So Powerful
We mentioned Bob, the outboard motor shop owner, in an earlier post, as an example of a small business owner managing PR challenges. But beyond PR, Bob can leverage his website and social media channels to make his advertising efforts more valuable and efficient.
Digital marketing allows businesses to reach thousands of potential customers, track how much they spend per impression, and refine their campaigns based on measurable results. An impression is when someone sees your ad—whether on a search engine or social media feed—but may not necessarily take any action.
Unlike traditional advertising methods like radio, newspaper, or phonebook listings, digital marketing gives you the ability to customize your content, track performance, and make adjustments in real time. Want to land on the first page of Google search for your specific keywords? You can adjust your copy, create relevant content, and advertise on social channels to achieve that. Want to turn website visitors into customers and then into brand advocates? You can build and manage a sales funnel to guide them through the entire process.
Building an Inbound Funnel to Guide Your Customers
One of the most valuable components of digital marketing is the ability to guide your prospects through an inbound funnel. An inbound funnel is a strategic process where you target specific web users, attract them with offers and ads, and lead them toward a specific outcome—whether that’s making a purchase, signing up for a newsletter, or becoming a loyal brand advocate.
At Joyco Digital, we help businesses combine pay-per-click (PPC) advertising, social media ads, content creation, and social media management to create a powerful public outreach tool. This approach isn’t just more cost-effective than traditional marketing channels; it’s also far more manageable and trackable.
Why Digital Marketing Is a Must for Public Outreach
Effective public outreach is more than just getting your brand in front of potential customers—it’s about using the data you collect to make better decisions. Digital marketing is a continual process of experimenting, refining, and improving. The more data you collect, the more specific and targeted your advertising can become, helping you attract exactly the kinds of customers you want.
By building a digital marketing strategy that leverages Google Ads, social media advertising, content marketing, and customer engagement on your website, your business can expand its reach and achieve meaningful growth. This is why public outreach through digital marketing is essential for any business looking to scale.
Conclusion: Don’t Miss Out on the Modern Conversation
If you’re unsure whether your website and social media channels are working as hard as they could be, or if you don’t have a digital strategy in place, you’re not alone. The good news? Help is just a phone call away.
Our team at Joyco Digital loves helping businesses engage with the modern conversation happening online. If you have any questions or need help getting started, we’re always happy to chat. Check out some of our resources below, and let’s take your digital marketing strategy to the next level.
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(Originally written for Big Fresh. Updated and modified for today.)
